With September being marked as Life Insurance Awareness
Month, now is a great time to encourage your clients to consider or
re-evaluate 
their
life insurance needs. Studies indicate that nearly 50 million Americans
lack adequate coverage. As an agent, you are well aware of the devastating
consequences of not being financially prepared when a loss occurs.
Managing Objections
A lot of families, for one reason or another, often express to their agent that they don't need life insurance. To help those families understand how life insurance might apply to their particular situation, check out www.life-line.org/life_who.html. This link outlines a number of different scenarios that will help you with these types of objections. So whether your client is young or old, married or single, have children or don't, contact them and have them take a moment to consider how life insurance might fit into their financial plans.
Determining Appropriate Coverage
The answer isn't really how much life insurance you need, it's how much money a family will need after a loved one is gone. Ask your client these important questions:
- How much money will your family need after your death
to meet immediate expenses, like funeral expenses and debts?
- How much money will your family need to maintain their standard of living over the long run?
Life insurance proceeds can help pay immediate expenses including uncovered medical costs, funeral expenses, final estate settlement costs, taxes and other lump-sum obligations such as outstanding debts and mortgage balances. They can also help a family cover future financial obligations like everyday living expenses, money for college or a spouse's retirement, and so much more.
More Information
For more information about Life Insurance Awareness Month and valuable resources, check out www.life-line.org.
Life Insurance Awareness Month is being coordinated by the nonprofit Life and Health Insurance Foundation for Education (LIFE) and includes the participation of many of the nation's leading insurance companies and industry associations.
